HughesNet SmartTechnologies Video
HughesNet, America's #1 satellite Internet provider, asked for an animated online video to spotlight their new suite of built-in SmartTechnologies™. They needed a video that would explain the benefits of complicated technologies to consumers in plain English, and they needed it fast—the entire project was executed from concept to launch in less than a month!
I created the video concept, wrote the script, provided start-to-finish creative direction, supervised animation and art direction, selected and managed voiceover talent, and worked with in-house and freelance resources to complete the project on-time and on-budget. The video received accolades at the company's annual sales meeting.
I also developed a comprehensive set of brand guidelines for communicating about SmartTechnologies in advertising and marketing materials. The guidelines were distributed to internal and external audiences.
HughesON ActiveTechnologies Video
HughesON is the service brand for the large enterprise segment. HughesON services are powered by a similar set of built-in ingredient technologies we branded as ActiveTechnologies. Hughes asked us to create a second animated video, similar to the SmartTechnologies video, to showcase the ActiveTechnologies.
I concepted the video, wrote the script in collaboration with Hughes network engineers, provided creative direction, supervised animation and art direction, and managed voiceover recording.
The project won a 2016 trophy from The Davey Awards, honoring the best in Web, Social, Video, Advertising, and more from small agencies.